Through this deal, managed by World Sport Group (WSG), the AFC's exclusive marketing and media partner, fans will enjoy an engaging experience on multiple platforms including TV and online.
As a lead up to the event, ESPN Star Sports will broadcast the 16-episode programme, 'Road to Doha', highlighting the teams' preparation as they gear up to compete in Doha, Qatar from 7 to 29 January 2011.
"We are delighted to continue our longstanding partnership with the AFC," said Craig Dobbs, executive vice-president of programming and production at ESPN Star Sports. The region's appetite for Asian football has been showing definite signs of growth, and our plans to enhance the broadcast and interactivity of the matches underline our commitment to football fans."
"These are very exciting times for Asian Football. For the first time in the tournament's history the fans can watch the action in high definition quality," said AFC president Mohammad Bin Hammam.
"Our partnership with ESPN Star Sports provides us with an opportunity to extend our reach to larger audiences of potential customers," said James Clarke, senior vice-president for content at World Sport Group.
All 32 matches will be broadcast on television across ESPN and STAR Sports networks on a high-definition platform. The event will also be available online live, on-demand on the broadband network and on mobileESPN.
The AFC Asian Cup Qatar 2011 features the top 16 teams in the region, including defending champions Iraq and the four Asian contenders in the recent FIFA World Cup - Korea Republic, Japan, Australia, and DPR Korea.
Favourites China and India, which aims to become a significant player on the world stage, have also qualified for the tournament.
