Ranjani Raghupathi
Sep 29, 2016

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how Adidas, Fiat, KFC, Hong Kong international Airport and others made a social impression.

Hong Kong International Airport
Hong Kong International Airport

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of September 19 through 25.

Facebook

1. Adidas Thailand
Engagement Score – 1,000

2. Microsoft Indonesia
Engagement Score – 1,000

3. Bata Thailand
Engagement Score – 1,000

4. Dockers Malaysia
Engagement Score – 1,000

5. Hong Kong International Airport
Engagement Score – 1,000

 

Twitter

6. Fiat India
Engagement Score – 1,000

7. HP India
Engagement Score – 1,000

8. UPS Asia
Engagement Score – 1,000

9. Gillette Indonesia
Engagement Score – 1,000

10. KFC Malaysia
Engagement Score – 1,000

 

Instagram

11. Leica Store Malaysia
Engagement Score – 1,000

12. Bank Bazaar India
Engagement Score – 974

13. McDowell's Signature India
Engagement Score – 923

14. Lazda Philippines
Engagement Score – 845

15. Vogue India
Engagement Score – 772

 

Guess who made friends backstage? at the #Emmys @priyankachopra and #TomHiddleston.

A photo posted by VOGUE India (@vogueindia) on

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Tech On Me: Is Apple renewing its focus on ...

In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.

6 hours ago

Campaign Global Agency of the Year Awards 2023: ...

New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.

7 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

7 hours ago

Agency Report Card 2023: Publicis Media

Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.