Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of September 19 through 25.
1. Adidas Thailand
Engagement Score – 1,000
2. Microsoft Indonesia
Engagement Score – 1,000
3. Bata Thailand
Engagement Score – 1,000
4. Dockers Malaysia
Engagement Score – 1,000
5. Hong Kong International Airport
Engagement Score – 1,000
6. Fiat India
Engagement Score – 1,000
Follow us & participate in the #CrossOutOrdinary #Contest on 26th Sep. & stand a chance to win The New Urban Cross! pic.twitter.com/Kacvmnj7NI
— Fiat India (@FiatIndia) 22 September 2016
7. HP India
Engagement Score – 1,000
10 Paise mein kya milta hai?
— HP India (@HPIndia) 23 September 2016
8. UPS Asia
Engagement Score – 1,000
Do you know how #3Dprinting can help you improve your supply chains? Find out more here: https://t.co/N1zUTHvX5H pic.twitter.com/0RHDRXctem
— UPS Asia Pacific (@UPS_Asia) 20 September 2016
9. Gillette Indonesia
Engagement Score – 1,000
Berikan dia #SentuhanSmooth dengan Kartu Merah untuk ubah kebiasaannya sekarang! https://t.co/OuWRjh7VgV
— Gillette Indonesia (@GilletteID) 20 September 2016
10. KFC Malaysia
Engagement Score – 1,000
Prepare to lose urself in the double indulgence of the NEW #KFCCheezyOnion Crunch! Try it at a KFC today! ?? pic.twitter.com/cgpw7dHzjz
— KFCmalaysia (@KFCmalaysia) 19 September 2016
11. Leica Store Malaysia
Engagement Score – 1,000
12. Bank Bazaar India
Engagement Score – 974
13. McDowell's Signature India
Engagement Score – 923
14. Lazda Philippines
Engagement Score – 845
15. Vogue India
Engagement Score – 772
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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