Robert Sawatzky
Jan 9, 2019

Edelman APAC vice-chair Rupen Desai departs

Former MullenLowe Asia-Pacific leader to leave post in March, after just two years.

Edelman APAC vice-chair Rupen Desai departs

Edelman's executive vice chairman for Asia-Pacific, Middle East and Africa is leaving his role in March. An internal announcement has been made at the PR agency, Campaign has learned. 

Desai told Campaign the past two years have been "interesting", noting it has been "hard work and a lot of fun."

The agency veteran was brought-in to lead Edelman just two years ago, after a 20 year career at Lowe + Partners, now MullenLowe, that spanned Mumbai, Dubai, Beirut, London, Bangkok and Singapore.

"I came in to build a strong integrated brand practice in the region," Desai shared in a written statement to Campaign. "Leading the integrated teams across creative, planning, digital, PR, social and brand communications has been a great experience. I am really proud of the teams and work I leave behind."

During his time at Edelman the agency has won lead assignments with clients such as Arla, Unilever, Johnson & Johnson and Direct Asia.

One key highlight for Desai was championing Edelman’s Women’s leadership network for the region. It is not yet known where Desai might land next.

In a statement, Edelman thanked Desai for his contribution and wished him the best, noting "Rupen built up a strong integrated brand practice, establishing both depth and breadth in digital, creative and planning. He feels the time is right for the brand team to enter the next stage."

Regional CEO Jesse Lin will now work with senior leadership to shape the team and skill sets at Edelman in the transition period, the agency said. 

Editor's note: This article has been updated to include comment from Edelman. 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

2 hours ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.

3 hours ago

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.

3 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.