Following her departure in 2006, Jennie So has rejoined Sina Corp as international GM for Hong Kong, Taiwan and North America - the same post she left six years ago. So will be responsible for overseeing Sina's website portal and its Weibo microblogging product in those three markets. She takes over from Meg Lee who left last month.
Making waves around the world and drawing a staggering 47 million views on YouTube alone, KONY 2012 is a year-long campaign, and social media case study in the making, launched on YouTube by human-rights activists Invisible Children this month. The 30-minute documentary sets out to make the leader of Uganda's Lord's Resistance Army (LRA), Joseph Kony, famous in order to maintain interest levels and subsequent US military aid deployed to stop the movement in the area.
Coca-Cola has handed its annual online video measurement business to third-party digital marketing measurement company Miaozhen Systems in China. The pitch for the contract, which covers all of the company's brands in the Mainland, concluded on 6 March and ends Coca-Cola's relationship with the incumbent AdMaster.
Yahoo has launched a new lifestyle portal titled Yahoo She! for women in Indonesia, Vietnam and the Phillipines. Carrying the tagline 'Real women, real answers', the hub takes on topics women are reluctant to talk about - offering information and encouraging discussions online. Publications Cosmopolitan and Grazia are also involved.
XM Asia-Pacific has completed its acquisition of PT Magnivate Group in Indonesia. The digital and social media marketing agency, which will remain under the leadership of founding partner and CEO Kevin Mintaraga, will be rebranded as XM Gravity. The deal sees XM extend its reach into Indonesia.
In a surprising turn of events this week, Youku and Tudou have announced an agreement to merge and become the largest online video comapny in the Mainland. The move is expected to push up advertising rates. The 100 per cent stock-for-stock transaction marks the creation of a new combined entity Youku Tudou Inc.
Wwwins Isobar Taiwan has appointed Polo Wu in a newly created role as mobile practice leader. Reporting to MD Freda Shao, Wu will work on key clients 7-Eleven, Gamania and TLW. He has an extensive background in mobile, CRM, media and digital marketing and joins from a previous post as deputy GM at IP under Starcom MediaVest Group.
Jeremy Neyman has joined Catcha Digital in Malaysia as head of sales and operations. He comes onboard from his position as group sales manager within the Microsoft Media Network where he oversaw digital advertising. In his new role, he will be responsible for driving the company's growth and revenue strategy.
Volkswagen has launched a virtual driving experience as part of an integrated campaign to boost consumer engagement for its new Tiguab MP12 model. Developed by DDB China, the New Tiguan Tomorrow Mission puts the player at the heart of a secret mission to deliver a briefcase. To date, the campaign has delivered more than 700 test-drive registrations.
According to Comscore's newly launched Ad Metrix report, Facebook delivered 23 per cent of the 15.6 billion ad impressions served in Australia during January 2012. Microsoft, Google and Yahoo follow in second, third and fourth place on the top 10 list of display ad publishers. InterActiveCorp emerged as the top online display advertiser in the country, followed by National Australia Bank and be2.
Singapore's Health Promotion Board is set to launch the country’s first mobile rich media campaign in an effort to bring its weight loss programme closer to Singaporeans on the move. The campaign, which is a collaboration between Yahoo and mobile advertising provider Crisp Media, has been billed as a "bold step" by the government.
