The launch marks the third Southeast Asian outlet for Digipost, which opened in Ho Chi Minh City in 2005.
The Phnom Penh operation, which became fully operational mid-February, is targeting regional and global as well as local advertisers with a full suite of post-production services, including visual effects, 3D animation, motion graphics and audio engineering. “Cambodia is one of Southeast Asia’s most exciting emerging markets,” said Allen Seet, founder and CEO of Digipost, who will be based in Cambodia while the new facility gets off the ground.
The Phnom Penh operation, which became fully operational mid-February, is targeting regional and global as well as local advertisers with a full suite of post-production services, including visual effects, 3D animation, motion graphics and audio engineering. “Cambodia is one of Southeast Asia’s most exciting emerging markets,” said Allen Seet, founder and CEO of Digipost, who will be based in Cambodia while the new facility gets off the ground.
“It is on the same path as Vietnam, and the broadcast and advertising industries are growing rapidly.” To date, agencies and broadcasters have had to use post houses in neighbouring countries such as Thailand, Singapore and Malaysia.
Seet added: “It may appear that we are moving into Cambodia a bit too soon, but I would disagree. From a strategic point of view, we are creating a network of post-production facilities that will service clients in Southeast Asia.”
Cambodia is one of the fastest-growing broadcast advertising markets in Asia-Pacific, as is Indochinese neighbour Vietnam. Although advertising spend in both markets is still minimal, stable political circumstances and opening economies have meant that foreign direct investment - and, in turn, adspend - is on the rise.
Digipost has operated from its Singapore base for over 15 years, servicing broadcasters such as Walt Disney, HBO and Discovery, as well as advertising clients.
Digipost set up its first foreign-based facility in September 2005 when it launched in Vietnam. Like the Cambodia operation, it offers post-production for TV commercials, broadcast design, branding and on-air promos, 3-D animation and content development.
