They're just mad, those guys at TBWA. The agency's pitch for its
newly-won Australian Tourism Commission account (see page 1) proved once
again that there's nothing, however ridiculous, that people who work for
advertising agencies won't do to win an account.
In this case, in order to make a special impact on the clients, and make
the gentlemen from down under feel at home, TBWA turned each section of
its Hong Kong office into one of the six states of Australia (although
looking at the accompanying photograph, they can't honestly be said to
have done it very thoroughly).
So, we would imagine, the department that was supposed to be South
Australia was full of food and wine (always a good move), the one that
was Queensland had a bloody great coral reef just outside the window,
and the agency put all of its boring staff members in the one that was
supposed to be Western Australia (perhaps they just used the accounts
department).
TBWA apparently also employed the services of a small girl, to hand the
prospective clients their 'passports' to enter the office. And,
remarkably, far from running a thousand miles rather than be associated
with such a bunch of nutters, like any sensible person would, the
clients actually went and handed TBWA the business.
