So a round of applause for the deserving few who've sprung into action to shake off the Sars blues.
Nike for one is doing just that with its latest campaign, 'Life is a ball' to bring a spot of relief to panic-striken Hong Kong. The sports brand is handing out postcards and rubber balls at its outlets. The message?
Hong Kong will bounce back.
In the meantime, if you're really in the dumps and want to share your plight with friends and family, you can take snaps at Nike outlets and download them on to the web for all to see.
If that still doesn't hit the mark, Asia Public Relations Agency has been handing out a sure-fire remedy to get clients thinking about their business again.
It's sent off multi-marketing vitamins bottles - the best way for your brand to stay healthy. The formula, which comes from the Speedy Group, promises to get your brand buzzing around in no time.
Take one tablet per project to get your message in front of the right person at the right time. Not only do the supplements come with a dose of 'guts' and 'business intelligence', but a worry-free guarantee. Now, you can't complain about that.
UK fashion label Ben Sherman also went ahead with its Hong Kong promotion.
It had about 30 bikers, all decked out in the Ben Sherman Mod kit, burning rubber around the main business and tourist districts.
The event, organised by new marketing agency ChinaStylus, culminated with a huge bash in hot spot 1/5, which attracted some of the top celebrities in town.
But with the small army of bikers weaving it way on the main roads and side streets of Hong Kong, was there any need to get police permission?
China Stylus' Simon Pang laughs: "No. It's one of those cheeky, little marketing things you have to do to get maximum attention."
