Dentsu set for restructure in USA, Europe

<p>Dentsu US and Dentsu Europe, which have acted as hubs for their </p><p>respective regions, are to undergo structural changes which will affect </p><p>the agency's international business administration. </p><p><BR><BR> </p><p>According to a statement issued by the company, the changes taking place </p><p>are the result of a "careful review of the functions presently performed </p><p>by the regional hubs and is designed to strengthen Dentsu's business </p><p>structure ... by building an organisational structure more suited to </p><p>different lines of business". </p><p><BR><BR> </p><p>At Dentsu's international business headquarters New York, an office of </p><p>coordination and management for the Americas and Europe is to be set up, </p><p>which is to be responsible for collecting information, offering </p><p>supervision and coordination as well as developing strategies for </p><p>regional activities. </p><p><BR><BR> </p><p>The office is to be headquartered in New York, with branches set to be </p><p>established in London, Paris and Dusseldorf. </p><p><BR><BR> </p><p>In addition, Dentsu is to form new companies in the US and Europe to </p><p>pursue marketing assistance and new business search. </p><p><BR><BR> </p><p>Dentsu Holdings USA and Dentsu Holdings Europe will be dedicated to </p><p>offering business management assistance to group affiliates in their </p><p>respective regions. </p><p><BR><BR> </p>