Staff Reporters
Sep 14, 2018

Dentsu Aegis launches Spotify data integration in APAC

The companies say the partnership helps optimise brand investments across radio and digital audio.

Amplifi, the Dentsu Aegis Network DAN media-investment arm, announced the APAC launch of a strategic partnership with Spotify. 

The offering, called The Audio Stack, combines panel survey data from DAN's M1 platform with Spotify’s first-party listening data. The platform agnostic audio-planning tool allows clients and brands to more accurately plan and optimise spending on radio and digital audio both online and offline, while eliminating duplication, according to DAN.

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