Amplifi, the Dentsu Aegis Network DAN media-investment arm, announced the APAC launch of a strategic partnership with Spotify.
The offering, called The Audio Stack, combines panel survey data from DAN's M1 platform with Spotify’s first-party listening data. The platform agnostic audio-planning tool allows clients and brands to more accurately plan and optimise spending on radio and digital audio both online and offline, while eliminating duplication, according to DAN.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events