The agency will handle website design, development and maintenance of the Mitsubishi showroom site and the Ralliart series, and will also manage the email marketing and online ad business.
"We are planning to make this site a showcase for our interactive capabilities," said Proximity GM Simon Bond. "(The objective) is to develop a compelling and engaging site which drives consumers to the site to find out more about Mitsubishi cars and interact with the brand within an interactive and fun environment, which encourages people to move from the virtual world into the real world of the showroom to test drive the car."
"We are planning to make this site a showcase for our interactive capabilities," said Proximity GM Simon Bond. "(The objective) is to develop a compelling and engaging site which drives consumers to the site to find out more about Mitsubishi cars and interact with the brand within an interactive and fun environment, which encourages people to move from the virtual world into the real world of the showroom to test drive the car."
The Ralliart site is expected to go live in mid-September, followed by the new showroom site in October.
