Dec 14, 2001

Crouching Tiger star powers Visa Card TVC

MANILA: Chinese kung fu star Zhang Zi Yi of Crouching Tiger, Hidden

Dragon fame is the new face of Visa as the credit card company plays up

the power of its cards across 12 markets.



Developed by BBDOF/Guerrero Ortega, the commercial shows Zhang dining in

a premier French restaurant. But she enrages the chef by complaining

that her soup is too salty. A fight erupts, allowing Zhang to show off

the kung fu acrobatic stunts she pulled off in the cinematic

blockbuster, and the restaurant is completely destroyed. In the end, a

waiter tells Zhang the soup is free but unfurls a long bill for damage

to the restaurant, leaving the star to present her Visa card.



BBDO's chairman and executive creative director David Guerrero, Zhang

was chosen because the TVC's storyline was similar to a scene in the

movie.



By associating Visa with Zhang, the card giant was losing to reinforce

its position as the world's leading card company, Guerrero said. "We

were briefed to show that Visa card holders have the power to make

things happen and, in particular, to encourage people to use their cards

every day.



We wrote scripts that combined normal every day characters with

extraordinary individuals." The campaign will be supported with print,

outdoor, POS and direct mail.



MANILA Chinese kung fu star Zhang Zi Yi of Crouching Tiger, Hidden

Dragon fame is the new face of Visa as the credit card company plays up

the power of its cards across 12 markets.



Developed by BBDOFGuerrero Ortega, the commercial shows Zhang dining in

a premier French restaurant. But she enrages the chef by complaining

that her soup is too salty. A fight erupts, allowing Zhang to show off

the kung...



To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
VMLY&R Malaysia head steps down
Premium
15 hours ago

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

Premium
CMOs need to muscle in on digital transformation, Forrester says
Premium
19 hours ago

CMOs need to muscle in on digital transformation, ...

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

Premium
Called Pat? Get free stuff
Premium
20 hours ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.