Using biblical quotes and attention-grabbing imagery, M&C Saatchi
has created a vivid global campaign for Propaganda, a leading
alternative club in Hong Kong, to convey the message the club is out of
the ordinary and special.
It also produced a campaign for Propaganda's raunchier sister club, The
Works, to help differentiate the two. Tan Khiang was the ECD with
Richard Turnbridge the copywriter. Photography was by Almond Chu.