CREATIVE SELECTION: M&C resorts to biblical truths

<p>Using biblical quotes and attention-grabbing imagery, M&C Saatchi </p><p>has created a vivid global campaign for Propaganda, a leading </p><p>alternative club in Hong Kong, to convey the message the club is out of </p><p>the ordinary and special. </p><p><BR><BR> </p><p>It also produced a campaign for Propaganda's raunchier sister club, The </p><p>Works, to help differentiate the two. Tan Khiang was the ECD with </p><p>Richard Turnbridge the copywriter. Photography was by Almond Chu. </p><p><BR><BR> </p>

Using biblical quotes and attention-grabbing imagery, M&C Saatchi

has created a vivid global campaign for Propaganda, a leading

alternative club in Hong Kong, to convey the message the club is out of

the ordinary and special.



It also produced a campaign for Propaganda's raunchier sister club, The

Works, to help differentiate the two. Tan Khiang was the ECD with

Richard Turnbridge the copywriter. Photography was by Almond Chu.