M&C Saatchi Singapore has launched a print campaign for Performance
Motors to highlight BMW's toughness as well as its high performance
capabilities.
The colour print and poster campaign features the new BMW X5 in its
natural habitat - off road.
The series of ads depicts the car in a specially reserved space, where
it can sit among the most hostile scenery in complete confidence.
The copywriter was Raymond Quah, with creative direction from Shane
Gibson.
Account management was provided by Goh Shu Fen and Chow Sook Ping.
