I have always been a major fan of Volkswagen. Even today I own a T3 van and VW bug (1974) in my hometown.
So, it was with great pleasure and anticipation that I visited www.passatchina.com.
Undoubtedly, it is a great site, presented in both English and Chinese.
It not only covers the Passat brand, but also shares updated information with viewers from each major city in China. It features business news, daily financial information, as well as culture and the arts.
The website uses the interactive marketplace to create added value for consumers looking for information on the Passat - the car and the brand.
Each link leads to unique functions for users to interact with the car, from its exterior to functional interior and safety features.
But, perhaps, the most interesting part of the site is that it provides viewers with Passat's business tactics, in particular its 'key to success' and 'negotiation tactics'.
In terms of design, the website is fully Flash-based, and is very entertaining and interactive.
Its functions and navigations are clear and simple. Perhaps, the only thing lacking is picture quality, which could have been improved for larger shots.
That said, Passat has done well to create a site which shares product information, and has the capacity to inspire consumer intent to purchase.
