Carat, ZenithOptimedia and an agency from GroupM are believed to have been invited.
A source close to the PPLive pitch said that, as TV advertising costs in Shanghai and Beijing get increasingly expensive, advertisers are looking for an alternative media platform.
"Ad spend on online video channels are increasing substantially as advertisers are looking for alternative opportunities. We are seeing clients shift 10 to 25 per cent of their adspend to online video," the source said.
In further developments for the Mainland's online video industry, China’s largest video website Youku landed on the New York Stock Exchange on 8 December 2010.
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