In this Facebook competition, visitors are encouraged to submit a short video, photo or story through the Facebook page explaining how they would spend 80 days travelling around the world.
The competition is open to people aged 18 and over who are resident in one of the following countries/territories: Australia, Canada, Hong Kong, India, Indonesia, Japan, the Netherlands, Singapore, South Africa, Taiwan, the United Kingdom and the US.
Entries can be submitted from 24 January through to 6 March 2011 and all the materials submitted will be displayed on the Facebook page.
The airline will shortlist a total of eight entrants and invite them to Hong Kong for a final panel interview and a one-day challenge from 12 to 14 April. The challenge will involve the finalists touring Hong Kong for a day and using their initiative and creativity to post Twitter "tweets" and upload photos that capture the essence of the city's attractions.
The overall winner will receive an unlimited round-trip economy class tickets from Hong Kong to any destination of their choice on the networks of Cathay Pacific and sister airline Dragonair for 80 days between 1 June and 31 August 2011.
Similar to the Tourism Queensland's "the best job in the world" campaign, in return, the winner will be asked to submit a daily report on his or her travel experiences, including photos and videos, for posting on the Cathay Pacific Facebook fan page.
James Ginns, Cathay Pacific GM marketing and product James Ginns, said: "Social network sites are an increasingly important tool through which we can engage with our customers."
