How many marketing staff does CNBC have in Singapore?
More than 200 people work at CNBC Asia-Pacific's network headquarters in
Singapore. There are five people on the marketing and communications
team.
What are the responsibilities of CNBC's marketing staff?
The marketing staff are generally responsible for building the CNBC
brand, involving two distinctly different yet inter-related, strategies.
Staff ensure viewers see CNBC as their first destination for business
news, and that advertisers and cable operators see CNBC as the best
medium.
What do you look for in a candidate applying for a marketing role?
In addition to being intelligent, creative and flexible, the candidate
must have a passion for the world of business and finance.
Is there an opportunity to move between departments or around regional
offices?
CNBC Asia-Pacific has offices in Singapore, Hong Kong, Tokyo, Delhi and
Sydney. With the expansion that's occured over the last year, people are
starting to move across different regional offices.
What are the perks of working for CNBC?
There is quite a bit of travelling involved to places like Hong Kong,
Australia and the Philippines. There is also some training offered to
staff.
Where do CNBC staffers relax?
It seems there aren't that many opportunities to relax within a live,
real-time, 24-hour business channel, but staffers somehow manage to find
time to catch a drink or a tennis match after work. There are also
regular lunches held.
What is the average work week like for the CNBC marketing team?
There's no such thing as average, but the week typically consists of
meetings with the ad agency, event organisers and strategic partners;
brainstorming on new marketing campaigns; and conducting interviews with
the trade press. The channel claims it has yet to feel the impact of the
global slowdown and as such says there's plenty to do.
