From Australia: 'Captain Risky's Close Call' by 303Lowe for Budget Direct
Auto insurer Budget Direct brings back its heavily bearded daredevil, Captain Risky, to talk about how the company has been named insurer of the Year by Money magazine.
Ad Nut feels that because it must deliver the message about Money Magazine, the above lacks the charm of the Captain's earlier appearance (below), in which the sheer number of ludicrous stunts (and the cheesy title graphics) won one over. Read more about the earlier work here.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)