Staff Reporters
Mar 3, 2020

Campaign Leading Change to be held May 28 at Raffles in Singapore

New name and venue mark renewed push to promote greater diversity and inclusion in the marcomms industry.

Campaign Leading Change to be held May 28 at Raffles in Singapore

Haymarket Media has announced it will host Campaign Leading Change 2020 Conference & Awards (formerly Women Leading Change) on May 28 at the Raffles Hotel in Singapore. The event is being held one day immediately following the industry's flagship conference Campaign360 at the same venue. 

The annual event's new name and venue mark Campaign's renewed push to promote greater diversity and inclusion in the marcomms industry as the conversation evolves and change involves all genders.

Aiming to have an open dialogue and to hold each other to account in order to grow and prosper, Campaign Leading Change will bring in new research, a refreshed Mandate for Change and a 12-month plan to help get the industry in APAC on the right track. The day promises to be one of forward-looking discussions, practical exercises and networking with industry’s change champions. 

Key discussions on the stage will include:

  • Research on greater gender diversity: Where have we been and where are we today?
  • What does true diversity mean for the 2020s?
  • How seriously are businesses in APAC taking the mental health and well-being of their workforces?
  • How can we create an inclusive culture that promotes healthy work-life balance?
  • Proven strategies for activating inclusion in the workplace.
  • Moving #MeToo and #TimesUp out of the shadows in APAC.
  • Are we moving towards appropriate representation in advertising?
  • Losing the tokenism: Authentic inclusion for the LGBTQ+ community.
  • How to ensure cross-market consistency of diversity and inclusion initiatives?
  • The next phase of our Mandate for Change.

The Women Leading Change initiative was created in 2017 to address the fact that only 31% of media businesses in APAC had gender diversity initiatives in place. It took concrete steps to move the needle on that statistic but the route to promoting more women to leadership positions remains a challenge today. 

Campaign Leading Change will continue to evaluate and scrutinise our progress, encouraging change at every roadblock. It will look at whether workforces are truly representative of the incredible diversity we have across Asia-Pacific.  It will challenge whether the media, creativity and ideas put out by our industry actually represent real people or fall into stereotyping tropes.  

Click here to reserve your seat

Following the conference, the Women Leading Change Awards will continue to celebrate and honour those who are demonstrating outstanding leadership and innovation, paving the way for greater inclusivity in their respective roles.

Given recent concerns around the spread of coronavirus, Haymarket will continue to monitor the situation and will work in conjunction with the recommendations of the relevant health authorities around the safe hosting of public events. 


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