Lai Ee Na
Jan 25, 2010

CAAS launches tender for media monitoring business

SINGAPORE - The Civil Aviation Authority of Singapore (CAAS) has put out a tender for its media monitoring. The contract is for one year.

CAAS launches tender for media monitoring business
Media Monitors and Meltwater are the only two contenders, according to a CAAS spokesperson.

The tender requirements include a free one-month trial period starting today. During this period the contenders are to monitor news articles, letters to the editors and related replies, opinions and commentaries relating to CAAS, Changi Airport Group, Changi Airport, local and foreign airlines, airports and civil aviation authorities.

Tier 1 news sources include Singapore print and broadcast media, regional and international English-language newspapers, and news wires. International aviation-related print publications and online media fall under Tier 2.

Leon Hudson, Media Monitors’ director of sales and client services, Southeast Asia, said: “It’s a prestigious account. A trial period allows the client an opportunity to interact with us. We’re in it to win it.”

He claims Media Monitors to be the largest media intelligence company in Asia-Pacific. It has 5,000 clients including government bodies, multinational companies and public relations agencies across the region.

Meltwater Group’s spokesperson is not available for comment at press time.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Digital Media Awards 2024 winners revealed

See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.

4 hours ago

Creative Minds: Why Eunice Hee looks up to Lee Kuan ...

Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.

6 hours ago

What's in a name? A new campaign explores labels, ...

WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.

9 hours ago

Meta’s ad billings propel 27% revenue surge

The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.