Reg Weine, CEO, Bulla Dairy Foods, said that Grey was able to demonstrate how the company could optimise both paid and social media channels to build a digital community that would build the brands in its portfolio - which includes Bulla, Crunch, Fruit'n Yoghurt and Cadbury ice-cream.
Grey Melbourne has been building its digital team over the past year. Its current team includes the recently appointed Paul Byrnes as business director, digital. He previously held a post with a media agency.
"We’re now delivering ‘paid media’ digital strategies too, allowing us to bring all things digital under one roof," said Luke Waldren, managing partner at Grey Melbourne.
