BRANDING: Design choice: chopsticks

Chopsticks - the most common utensils in our daily lives - are a great design. They represent the inherited wisdom of the vast and profound history of the Chinese people. Their invention allowed the Chinese to evolve from barbarians dining with their bare hands to a state of sophisticated decorum envied by many peoples.

In the past, chopsticks were much more than tableware; they represented blessings and misfortune. In the Sung dynasty, sailors didn't say zhu - the antique word that refers to chopsticks; another word that shares the sound of zhu means 'halt'. It is not a good thing for sailors when the boat halts, so they pronounced this word as kuai, which means fast - a good thing for them; that's why chopsticks were also known as kuai-zi, which can be interpreted as "have a son soon". So our ancestors gave their daughters a pair of chopsticks as a dowry in the hope that they would give birth to a son in no time.

Even in modern times, chopsticks still have many applications other than as eating utensils: children today still use chopsticks with rubber bands to create the coolest handguns, perfect for an ambush or a direct shootout - don't you remember those childhood games?

Chopsticks are so involved in every aspect of our lives, that they can be dubbed as the most creative, versatile, beautiful, and lasting product design.