An agency called A.I. Artificial Intelligence, under the Leo Digital Network, has won a three-way pitch called in November 2016 to become the lead creative agency for Kraft Heinz China in 2017.
The scope of business includes full strategy, creative, and digital integration services for brands under the food conglomerate, including Master’s (味事达) soy sauce, Planters (美国绅士) nuts, and Heinz’s (亨氏) infant food products, tomato ketchup and salad cream.
There has been no incumbent agency for the same scope of business for the China market since Kraft merged with Heinz in 2015, apart from a smattering of local Guangzhou-based shops.
A.I. describes itself as a boutique creative agency focusing on business innovation solutions and cross-platform collaborations with a mindset to maximise resources.