Jenny Chan 陳詠欣
Mar 1, 2017

Boutique creative agency partakes of Kraft Heinz China

After two rounds against multinational agencies Havas and Leagas Delaney, a local hot shop came out on top.

Boutique creative agency partakes of Kraft Heinz China

An agency called A.I. Artificial Intelligence, under the Leo Digital Network, has won a three-way pitch called in November 2016 to become the lead creative agency for Kraft Heinz China in 2017.

The scope of business includes full strategy, creative, and digital integration services for brands under the food conglomerate, including Master’s (味事达) soy sauce, Planters (美国绅士) nuts, and Heinz’s (亨氏) infant food products, tomato ketchup and salad cream.

There has been no incumbent agency for the same scope of business for the China market since Kraft merged with Heinz in 2015, apart from a smattering of local Guangzhou-based shops.

A.I. describes itself as a boutique creative agency focusing on business innovation solutions and cross-platform collaborations with a mindset to maximise resources.

 
Source:
Campaign China

Related Articles

Just Published

1 day ago

Looking for a silver lining in a wipeout that was 2020

A new campaign by FRED & FARID Los Angeles for Oppo encourages us to look at the bright side of a calamitous year. Do we dare?

1 day ago

Pandemic an opportunity for local brands to shine ...

TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.

1 day ago

Visa appoints Wieden + Kennedy, Publicis Groupe to ...

Incumbents BBDO and Saatchi & Saatchi missed out on the US$200 million creative accounts.