Jenny Chan 陳詠欣
Mar 1, 2017

Boutique creative agency partakes of Kraft Heinz China

After two rounds against multinational agencies Havas and Leagas Delaney, a local hot shop came out on top.

Boutique creative agency partakes of Kraft Heinz China

An agency called A.I. Artificial Intelligence, under the Leo Digital Network, has won a three-way pitch called in November 2016 to become the lead creative agency for Kraft Heinz China in 2017.

The scope of business includes full strategy, creative, and digital integration services for brands under the food conglomerate, including Master’s (味事达) soy sauce, Planters (美国绅士) nuts, and Heinz’s (亨氏) infant food products, tomato ketchup and salad cream.

There has been no incumbent agency for the same scope of business for the China market since Kraft merged with Heinz in 2015, apart from a smattering of local Guangzhou-based shops.

A.I. describes itself as a boutique creative agency focusing on business innovation solutions and cross-platform collaborations with a mindset to maximise resources.

 
Source:
Campaign China

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.