Ad Nut
Aug 25, 2020

Bobbing for Apple: Brand's new Singapore store floats

The tech giant excitedly announces that its new orb on Marina Bay, a former nightclub, is the first Apple store in the world that sits on the water. Ad Nut is not sure that needs to be pointed out.

Bobbing for Apple: Brand's new Singapore store floats

A giant sphere floating off Singapore's Marina Bay Sands that was for five years a mega nightclub has been reborn as an Apple store.

Apple Marina Bay Sands is set to open "soon", the tight-lipped tech manufacturer has said, and will become Apple's third store in Singapore.

The orb-like structure has been revamped with colourful lights and an Apple logo ahead of the opening. It was formerly a mega nightclub called Avalon from 2011 to 2016.

Apple has said the store is "the first Apple store in the world that sits on the water". Ad Nut is not sure this is an achievement worth celebrating, but Ad Nut supposes the world is hankering for an inkling of good news, even if it is in the form of a giant exercise ball.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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