The service will launch next month (March) for SingTel customers, while Telkom and Mobifone will carry the service in Indonesia and Vietnam, respectively, in the coming months. The service is then slated for a region-wide roll out.
The service will feature live rich-media TV feeds and news alerts via SMS and aims to expand the channel's audience profile beyond business executives.
The service will feature live rich-media TV feeds and news alerts via SMS and aims to expand the channel's audience profile beyond business executives.
Jimmy Kim (pictured), Bloomberg’s head of network distribution and new media, said: “We want to expand our target audience, and we see new media as a tool for younger people who are mobile savvy and might also be interested in financial news. After all, they will be our core audience in the future.”
He added: "The new service should be a great source of revenue and we will launch banner advertising once we generate a critical mass of subscribers in Asian and global markets this year."
