HONG KONG: Aris Theophilakis, Bates Asia's regional head of
creative, has been relocated to Hong Kong in an attempt to boost the
agency's Greater China creative offer.
Theophilakis has been with Bates Singapore for the past two years after
spending five years at the agency's Copenhagen office. He said his new
role was originally planned for Hong Kong, but he was posted to
Singapore to provide the latter office with "a creative boost" because
of the Nokia and Heineken work.
Theophilakis said he would continue to oversee the work on Nokia and the
global effort on Heineken, adding that his main responsibility would be
to raise creativity across the region. "I will look at creativity and
Jeffrey (Yu, Bates Asia president) will look at the structure, but with
a focus on Greater China. My focus is on the conceptual brand work to
build effective campaigns."
