Babar Khan Javed
Jun 7, 2018

Bangladesh increases digital spend 1000% over 3 years

The CEO of a Dentsu Aegis Network affiliate agency in Bangladesh details the factors that have led advertisers to experiment more and more with digital formats.

Dhaka

In the last three years, digital, social and search advertising in Bangladesh has risen from a 1% share of marketing budgets to a 10% share. The shift has its roots in the emerging population, internet usage growth, and the proven effectiveness of digital, social, and search as tactics for commercial success, According to Rabeth Khan, CEO of MediaAxis, an affiliate of Carat in Bangladesh.

The Bangladesh population is 166 million, and...

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