Babar Khan Javed
Jun 7, 2018

Bangladesh increases digital spend 1000% over 3 years

The CEO of a Dentsu Aegis Network affiliate agency in Bangladesh details the factors that have led advertisers to experiment more and more with digital formats.

Dhaka

In the last three years, digital, social and search advertising in Bangladesh has risen from a 1% share of marketing budgets to a 10% share. The shift has its roots in the emerging population, internet usage growth, and the proven effectiveness of digital, social, and search as tactics for commercial success, According to Rabeth Khan, CEO of MediaAxis, an affiliate of Carat in Bangladesh.

The Bangladesh population is 166 million, and...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Coca-Cola reassures public 'what we share is stronger' in global festive spot
Premium
1 hour ago

Coca-Cola reassures public 'what we share is ...

Ad follows November's 'Holidays are coming' launch.

Premium
Inside the fabulously frenetic mind of BBDO's David Lubars
Premium
1 hour ago

Inside the fabulously frenetic mind of BBDO's David ...

The global creative leader has been at BBDO for 15 years - and he still has much more to do.

Premium
Global adspend to rise by 4% in 2020
Premium
10 hours ago

Global adspend to rise by 4% in 2020

But Zenith's latest forecast predicts Donald Trump's trade war with China will deliver a 1.1% hit to adspend growth.

Premium
Why emerging designer handbags are having better luck in China than big luxury
Premium
10 hours ago

Why emerging designer handbags are having better ...

To navigate the Chinese market, emerging brands must speak to local consumers, build genuine brand relevance and deliver exclusive experiences.