An Airbnb project that highlighted the charm of countryside pubs has won the grand prix in the 2020 WARC Awards for effective use of brand purpose.
Overall, work from APAC won half of the total of 16 awards—the grand prix, one out of four golds, two out of six silvers, and four out of five bronze awards—with work from India taking two awards and Japan, Singapore, Indonesia and Malaysia also earning metal.
The APAC agencies celebrating wins are FCB India (which also won one of the three special awards given in additional to the metal and noted below), BBDO Japan, DEC PR, Forsman & Bodenfors Singapore, Ogilvy Malaysia, McCann Worldgroup India and Leo Burnett Malaysia.
Here's the full list of winners:
- The Country Pub Project · Airbnb · Airbnb Creative, APAC · Australia
- Out & Proud - India Comes Out of the Closet · The Times of India · Bennett Coleman & Co. Ltd · FCB India · India (Evaluation Award)
- The Gift of Mom · Babyshop · Landmark Group · FP7 McCann Dubai · United Arab Emirates (Employee Engagement Award)
- The Uncovered · Ahmini · Tunisie Telecom · J. Walter Thompson Tunis · Tunisia
- As far as we go · Almosafer · Seera Group · FP7 McCann Dubai · Saudi Arabia
- Native Bees · Colorado's Appia · AMBEV · Santa Clara · Brazil (Sustainability Award)
- Job-Hunting in Sneakers · Band-Aid · Johnson & Johnson · BBDO Japan · Japan
- #FinishWaterWaste · Finish · Reckitt Benckiser · DEC PR · Australia
- Senior Gamer Club · Hungarian Telekom · Deutsche Telekom · Uniomedia · Hungary
- Abtal El Shawarea' (The Stars on the Streets) · Clear · Unilever · FP7 McCann Cairo · Egypt
- The Ramadan campaign that didn't launch in Ramadan · Jawwy · STC · FP7 McCann Dubai, FP7 McCann Riyadh · Saudi Arabia
- Meet Me Halfway · SK-II · Procter & Gamble · Forsman & Bodenfors Singapore, Verizon Media · China, United States, United Kingdom
- Glass and a half in everyone · Cadbury Dairy Milk · Mondelēz International · Ogilvy Malaysia · Indonesia
- The Non-Issue · L'Oréal Paris · L'Oréal Group · McCann London, McCann Paris · United Kingdom
- Overcoming India's Toilet Divide · Harpic · Reckitt Benckiser · McCann Worldgroup India · India
- The Unheard Prayer · Maxis · Leo Burnett · Malaysia
The Warc Awards also includes the already-announced awards for effective innovation, as well as still-to-come awards for effective content strategy and effective social strategy. The grand prix and special award winners across the four categories share a $40,000 prize fund. More information here.