Marketing News
Avery Booker
Nov 3, 2019

Alibaba promotes 'greener' 11.11 shopping festival, but criticism remains

China’s e-commerce boom has brought with it a major trash problem.

For its part, as it prepares for its online consumption-fest, Alibaba has made a press push to promote what it calls a greener 11.11 festival. Photo: Shutterstock

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