Campaign India Team
May 18, 2020

Accenture acquires Indian data analytics firm Byte Prophecy

The global consultancy is looking to enhance AI and digital analytics capabilities in emerging markets.

Accenture acquires Indian data analytics firm Byte Prophecy
Accenture has acquired Byte Prophecy, an automated insights and big data analytics company based in Ahmedabad. The consulting company is looking to meet the growing demand for enterprise-scale AI and digital analytics solutions across the region through this acquisition.
 
Accenture will add nearly 50 data science and data engineering experts to Accenture Applied Intelligence post this acquisition. 
 
Piyush N Singh, market unit lead - India and sales lead - growth markets, Accenture, said, "Across industries, decision making has become more complex, and businesses are increasingly relying on advanced analytics and AI to ensure insight driven, rapid decision making. Beyond advanced technology capabilities, Accenture brings our clients a co-innovation mindset, and in Byte Prophecy we found a partner with the right mix of technology and consulting skills, and a client-centric innovation culture.” 
 
Byte Prophecy was founded in 2011.  Athina Kanioura, chief analytics officer and global lead, applied intelligence, Accenture, said, “Our team has already been working with Byte Prophecy over the past two years, and together we’ve helped clients build the strong data foundations that are the cornerstone for successful AI adoption. Officially making Byte Prophecy’s people and capabilities part of Accenture is a testament to the shared vision of shared success we’ve seen in our joint efforts.”
 
Mrugank Parikh, co-founder, Byte Prophecy said, “Our experience working with Accenture has helped us better understand customer pain points and fine-tune our solution to respond with greater agility to clients’ needs. The opportunity to become part of Accenture Applied Intelligence will enable us to jointly build stronger assets and expand our services to more clients in the emerging markets. We are excited about our journey ahead and are looking forward to exploring the wide opportunities this union will bring to our people and clients.” 
 
Financial terms of the acquisition were not disclosed.
Source:
Campaign India

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