Due to high competition in the online market, creative agency Nude Communication is breaking away from the cliché of showing off a service’s speed or affordability. “We feel that broadband internet should be something easy, friendly and bringing ‘peace-of-mind’,” said an account supervisor for 3BB at Nude.
The campaign tells the story of Mr File, a persona for data and content, who has met two loves of his live while traveling. He is shown to be torn between which one he should choose. However, the decision is made easy with the fast 10Mbps internet speed.
In addition to the minute-long television commercial, fans intrigued by the love triangle can join social network pages Facebook and hi5, to support their favourite characters.
The previous episode featuring Mr File can be seen here.
Credits:
Project Threesome
Client 3 Broadband Maxnet
Creative agency NUDE Communication
Creative group head Theppithak, Sae chew
Senior copywriter Samerphong Kanyamarn
Art director Sahnchai Honglumphong
Copywriter Hansa Changsombat
Production house Goodboy’z House
Director Unnop Chanpaibool
Exposure Television, online
