Staff Reporters
Jun 6, 2019

2019 Cannes contenders: '#GetNZontheMap' by Augusto

This campaign put New Zealand back on the radar (and world maps and scenes in popular movies) of potential tourists.

2019 Cannes contenders: '#GetNZontheMap' by Augusto
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Igniting a Global Conspiracy to #GetNZontheMap
Agency: Augusto
Client: Tourism New Zealand

Nominated by:

Laura Liang, Chief Strategy Officer of DDB China Group:

It is definitely a campaign that stood out last year based on its humour, the volume of earned media, and the social buzz it created. And it spread like a social myth through an intriguing thread of investigations on maps that have missed out NZ. And it was done so smartly by dramatising everything as a conspiracy, even involving political figures to really cook it up.

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