Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Every dog has its ad' by Colenso BBDO NZ

To mirror the personalised nature of Puppo's pet food brand, this campaign saw 100,000+ individual ads created for each dog in New York City.

2019 Cannes contenders: 'Every dog has its ad' by Colenso BBDO NZ
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Every dog has its ad
Agency: Colenso BBDO
Client: Puppo

Nominated by:

Ben Couzens, co-founder, Thinkerbell: 

Dog owners LOVE their dogs, to the point where it’s sometimes a bit weird. So this campaign which created personalised advertising to over 100,000 specific dogs to promote Puppo’s personalised dog food product hits the nail on the head. A great use of data, a modular art direction system and a nice product truth.

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