|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Every dog has its ad
Agency: Colenso BBDO
Ben Couzens, co-founder, Thinkerbell:
Dog owners LOVE their dogs, to the point where it’s sometimes a bit weird. So this campaign which created personalised advertising to over 100,000 specific dogs to promote Puppo’s personalised dog food product hits the nail on the head. A great use of data, a modular art direction system and a nice product truth.