Staff Reporters
Apr 26, 2018

2018 Digital Media Awards winners announced

Here are the winners of the 2018 Digital Media Awards, presented this evening in Shanghai.

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At the 2018 Digital Media Awards, which just concluded in Shanghai, Mindshare China was named the Agency of the Year and Uniqlo won the evening's Platinum award for its campaign 'Hijacking the Largest Shopping Festival in the World'.

In addition to those special awards, the evening included awards in the following categories: Sectors, Media, Media Owners and People/Teams. 

Platinum award winner

In the Sector and Media categories, the following agencies won Gold awards: Baozun (2), Beijing Dentsu Advertising (2), MediaCom, Mindshare China (5) and PHD.

In the Media Owners category, iQiyi won a Gold.

And in the People/Teams section, the Gold winners were Bert Lam of MediaCom Hong Kong, Eve Lo of Isobar China, Amber Liu of Leo Digital Network, The iQiyi marketing team and Leo Digital Network.

A full listing of the awards follows, by category.

SECTOR AWARDS
Award Campaign Agency  Brand Country
Beverages (alcoholic)
Silver Heineken - Let’s Band Before Band Medialand Digital Strategy Limited Heineken Taiwan
Food & Beverage Products - non alcoholic (including Pet Food)
Silver Shogun and Tamago Bring the Love Back! OMD Hong Kong McDonald's Hong Kong 
Bronze McDonald's Has Hip-hop: Snacks Also Have Big Dreams NA McDonald's China China
Bronze NESCAFÉ SENSE CAFE Ogilvy Beijing NESCAFÉ China
Home Furnishing, Appliances & Household Appliances
Bronze Let's kids love to brush teeth xplusdigital Philips China
Pharmaceuticals, Consumer Health
Gold The Flixonase Allergy Monitor MediaCom Flixonase China
Bronze Life-space 1 Vs 10000 Campaign JUXT Life-space China
Bronze Data Cultivation for Business Prosperity OMD Hong Kong Illuma Organic Hong Kong 
Beauty Products, Cosmetics & Toiletries
Silver Close Shave Kisses Beijing Dentsu Advertising Lamdash China
Silver Power to the Queens Mindshare China Maybelline China
Consumer Products – Others Including Durable Goods
Gold Hijacking the Largest Shopping Festival in the World Mindshare China Uniqlo China
Silver Got Next – High School Basketball League Mindshare China Nike China
Bronze Skechers: HIP-POP Campaign BAOZUN Skechers China
Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants)
Silver Turning KFC into Gamers' Playground Mindshare China KFC China
Financial Services/Insurance, Commercial Public Services, Business Products & Services
Bronze Where Data and Creativity Meet To Drive Business Performance iProspect Hong Kong Standard Chartered Bank Hong Kong 
Bronze Money's secrets QianBao Fintech Money's secrets China
Household Products, Maintenance
Silver Embrace the Extraordinary With OMO PHD OMO China
Fashion & Jewellery
Bronze GU Launch in Hong Kong Hakuhodo Hong Kong Limited GU Hong Kong 
Bronze Luxury from Social Commerce to Store MediaCom Vacheron Constantin China
Corporate Image & Corporate Social Responsibility
Bronze McDonald's "hey! This table has a story." @comm McDonalds China
Bronze Tencent: Interactive 99 Charity Day Campaign Posterscope China(Dentsu Aegis Network) Tencent Corporate Development Group China
Charities, Public Health & Safety, Public Awareness Messages
Bronze HKJC Striding On With A.I Image Recognition PHD Hong Kong, Uth Creative Group The Hong Kong Jockey Club Hong Kong 

 

MEDIA AWARDS
Award Campaign Agency Brand Country
Search / Search Engine Optimzation
Silver SKII - System Search MediaCom SKII China
Mobile
Gold Air Pollution Discount / Kentaro Mito Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. Hadagokochi China
Silver Turning KFC into Gamers' Playground Mindshare China KFC China
Bronze Neutrogena: Free Under the Sun UM Neutrogena China
Display, Banners and Other Rich Media 
Gold Hijacking the Largest Shopping Festival in the World Mindshare China Uniqlo China
Bronze Snickers - Exam Banner Buddy MediaCom Snickers China
Website & Microsite
Silver Anmum YOU&B MediaCom Hong Kong Anmum  Hong Kong 
Silver Songs Of Transience Medialand Digital Strategy Limited Cheer Chen Taiwan
Bronze JW Marriott - Taste the Journey Isobar Hong Kong Limited JW Marriott Hong Kong 
Social Media
Gold 24 Hour Doctor PHD Lifebuoy China
Bronze Shogun and Tamago Bring the Love Back! OMD Hong Kong McDonald's Hong Kong 
Apps, Gaming
Gold Turning KFC into Gamers' Playground Mindshare China KFC China
Silver GU Launch in Hong Kong Hakuhodo Hong Kong Limited GU Hong Kong 
Bronze Integrated Cooperation of Mobike and Dragon Valley Game Posterscope China Tencent Interactive Entertainment Group China
Interactive Media / Video
Gold Close Shave Kisses Beijing Dentsu Advertising Lamdash China
Silver Resolves A Social Stench PHD Hong Kong Rexona Hong Kong 
Bronze NESCAFÉ Gold - A life of dedication, a cup of craftsmanship Ogilvy Beijing NESCAFÉ China
KOL Influencer / Viral Marketing
Gold Power to the Queens Mindshare China Maybelline China
Silver "Shia" is everywhere OMD Taiwan McDonald's Taiwan Taiwan
Digital Media Innovation
Gold Power to the Queens Mindshare China Maybelline China
Silver HKJC Striding On With A.I Image Recognition PHD Hong Kong, Uth Creative Group The Hong Kong Jockey Club Hong Kong 
Bronze Turning KFC into Gamers' Playground Mindshare China KFC China
Data Analytics / Insights
Silver Trimester targeting with Huggies Mindshare China Huggies China
Bronze Jahwa《Data-driven Consumer Fishing Plan》 BAOZUN Jahwa China
Integrated
Gold BURGER KING: Your Mouthful whopper BK custom-make for you BAOZUN Burger King China
Silver NESCAFÉ SENSE CAFE Ogilvy Beijing NESCAFÉ China
Bronze NESCAFÉ 1+2- Have a cup of coffee first Ogilvy Beijing NESCAFÉ China
E-Commerce
Gold BURGER KING: Your Mouthful whopper BK custom-make for you BAOZUN Burger King China
Silver Air Pollution Discount / Kentaro Mito Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. Hadagokochi China
Bronze NESCAFÉ Magic TV Ogilvy Beijing NESCAFÉ China

 

DIGITAL MEDIA OWNERS AWARDS
Award Campaign Company Brand Country
Most Innovative Media Technology
Bronze Allyes Allyes Group Allyes Group China
Bronze UMAX, Make Brand Alive FOCUS FILM LANEIGE China
Bronze iQIYI Creative Sticker Ad 2.0 iQIYI China
Best Use of Integration
Gold iQIYI iQIYI NA China
Silver Classmate Xiaoming's IP Cooperation with QQfamily UM Uni-President China
Bronze Louis Vuitton Time Capsule Exhibition - Shanghai JCDecaux Momentum Shanghai Airport Advertising Co., Ltd Louis Vuitton China

 

PEOPLE AND BRAND AWARDS
Award Person/Team Agency Country
Digital Disrupter of the Year (Rising Star)
Gold Bert Lam MediaCom Hong Kong Hong Kong 
Digital Strategist of the Year
Gold Eve Lo Isobar China Group China
Runner-up Edison Woo MediaCom Hong Kong Hong Kong 
Digital Marketer of the Year 
Gold Amber Liu LEO Digital Network China
Runner-up Christian Solomon MediaCom China
Digital Communications Team of the Year
Gold iQIYI Marketing Team iQIYI China
Digital Media Innovator of the Year 
Gold LEO Digital Network LEO Digital Network China
Runner-up Isobar China Group Isobar China Group China

 

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