The campaign, which has been running in Australia, Korea and Taiwan as well as markets around the world including the US, Germany and Kazakhstan, is aimed at showcasing the camera's accuracy and speed as well as its wi-fi capabilities.
The TV ad, created by award-wining director Mark Romanek working with music composer Josh Ralph, has attracted more than 2.8 million YouTube views.
In the first month of its launch, Samsung claims to have sold 7,000 units of the camera in South Korea alone.
Creative Credits
ECD : Wain Choi
Creative Director : Jax Jung
Director : Mark Romanek
Director of Photography : Phillippe Le Sourd
Production : Anonymous Content
Art Director : Joon Koh, Alberto Rodriguez
Copy Writer : Alberto Rodriguez, Jonathan Deblois
Producer : John Park, Seungwoo Son
Offline Editor : Paul Martinez
Online Editor : Zon Kyo Lee
3D CGI : Cottage Industries
2D : Sungmoon Kim
Music composer : Josh Ralph
Account Director : JB Lee
Account Manager : Najeong Kim, David Moon, HW Kang
Marketing Manager : Frank Lee, SS Park
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