Jenny Chan 陳詠欣
Sep 14, 2017

KFC Hong Kong campaign draws comparisons to Burger King work from Brazil

A tale of two campaigns by Ogilvy & Mather, from different fast-food clients and different continents, but both featuring photo-personalised papers.

A tale of two campaigns by Ogilvy & Mather, from different fast-food clients and different continents, but both featuring photo-personalised papers.

A week ago, Kentucky Fried Chicken in Hong Kong launched an ad promoting its black pepper chicken burger. The video above by Ogilvy Mather Hong Kong has since amassed an impressive total of more than 856,000 views on Facebook. 

But that's not why we're talking about it. In the clip, a hidden camera surreptitiously snaps photos of customers while they're ordering their food, and then we see their surprise when...

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