Benjamin Li
Apr 29, 2013

Cantorock group "Mr" gives modern twist to Maxim’s MX Chiu Chow dining campaign

Grey has initiated an ad campaign for Maxim's MX's newly launched Chiu Chow dinner menu (潮打冷) and has invited Cantorock band "Mr" to front the campaign in hopes of attracting younger consumers to this traditional cuisine.

Grey has initiated an ad campaign for Maxim's MX's newly launched Chiu Chow dinner menu (潮打冷) and has invited Cantorock band

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

15 hours ago

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

16 hours ago

Bosch partners with Amnet and Samsung for weather-ac...

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

16 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

16 hours ago

Queer Ad Folk: Good allies must call out the ...

Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.