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The Trade Desk, White Ops team to fight ad fraud
No longer satisfied with the current, shaky state of industry protocols, the two companies are aiming to eradicate fraudulent traffic altogether.
Programmatic trends taking centre stage in 2018
Brand safety, regional growth and an omnichannel ecosystem are set to shake up the industry in the year ahead.
News
Programmatic: A new vein for creative contribution
We’ve learned to take digital and use it as a tool towards our creative solutions. It’s time to embrace programmatic in that same spirit.
Programmatic in Asia: Onwards and upwards in 2018
Mobile, connected TV and the China market are all primed for major development in the year ahead.
Trade Desk acquires customer-ID company, AdBrain
The Trade Desk integrated Adbrain in October 2015 and with the acquisition will be able to combine Adbrain's technology with login data.
Photos: Programmatic Breakfast Briefing in Hong Kong
Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.
The Trade Desk launches in Indonesia
Programmatic company opens office in Jakarta, announces five launch partners in market.
Mobile made easy
A step-by-step recipe book for your understanding of the mobile fundamentals.
OMG Australia plugs in to Spotify with The Trade Desk
Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.
Spotify teams up with The Trade Desk on programmatic audio in Asia
The offering covers Southeast Asia, Australia and New Zealand.
Programmatic in politics
What does programmatic mean for the 2016 US Presidential Election?
The new trading floor
What can the advertising learn more from the financial markets?
Insights for Campaign GOLD
TTD built profiles for fans of the Olympic Games and discovered what resonates with this audience…
Hong Kong team adds to The Trade Desk’s rapid regional growth
Still in its first year, Alex Lo’s Hong Kong office has exceeded expectations, enabling the global DSP to create real partnerships and forge important relationships in the region.
True buying power
Video
A listening ear for programmatic
Campaign Asia unravels programmatic radio advertising with three music lovers’ playlists.
A listening ear for programmatic
Campaign Asia unravels programmatic radio advertising with three music lovers’ playlists.
The Future of Programmatic
Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.
Embracing digital disruption – what’s next?
How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it?