word of mouth
Milk giant’s word of mouth campaign turns foul
BEIJING - Employees from Beijing-based Bosse PR Consulting, Chinese milk giant Mengniu’s long-term PR partner, are suspected of defaming Mengniu’s major rivals in an ugly internet word of mouth campaign, according to Chinese media reports.
Five things you need to know about: Word of mouth planning
The plastic hard sell messages from brands and increasing clutter in the space has made consumers confused and cynical with most beginning to trust friends better than companies and brands. Social media has also given everyone a powerful tool in their hands and that is why word of mouth planning is more important than ever. Prashant Kumar, CEO of Mediabrands Malaysia, tells us five things we need to know about word of mouth planning.
Ogilvy PR and CIC launch social media report on Shanghai World Expo 2010
SHANGHAI - Ogilvy Public Relations Worldwide and CIC, an Internet Word of Mouth (IWOM) research and consulting firm, have launched 'ExpoSay' - a monthly report on social media buzz relating to the Shanghai World Expo 2010.
WOM marketing body to set up in Japan
TOKYO - The Japanese media, advertising and public relations community has established a body to foster the development of word-of-mouth marketing within the domestic industry.
Blue Current expands online endorsement offering in Japan
TOKYO - Blue Current, a boutique subsidiary firm of Fleishman Hillard, has entered into a partnership with internet provider Nifty to develop a word-of-mouth marketing facility for the Japanese market.
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