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Volkswagen unveils device to avoid kangaroo collisions in Australia
Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
PHD China retains SAIC Volkswagen account
Continuing its partnership since 2020, the agency's role encompasses media strategy and buying for the Volkswagen and Audi brands.
Volkswagen global CMO to depart
Nelly Kennedy departs amid a major media review and ahead of a big Super Bowl moment for the automaker.
Volkswagen India brand director lauds positioning over volume
Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, its portfolio and the importance of safety alongside a rise in women buyers.
Volkswagen Group media review back on the road after nine-month hiatus
Review spans group brands including VW, Audi, Skoda and Seat.
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