viral marketing
‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
TCL marks banner year with global projection campaign
Electronics company casts ads across New York, London, Paris and more.
BEHIND THE SCENES with 'Be a Changi millionaire' campaign
SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.
BEHIND THE SCENES with 'Be a Changi millionaire' campaign
SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.
BEHIND THE SCENES with 'Be a Changi millionaire' campaign
SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.
Lee Jeans | Make History The Walkers | China
Fashion line Lee Jeans has released a campaign by Ogilvy & Mather Shanghai titled 'The Walkers' for its Spring collection.
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