universal app campaigns
Aug 15, 2017
Google updates app-marketing toolkit
The update to UAC (Universal App Campaigns) gives publishers and developers more options for performance-based campaigns.
May 25, 2016
Google AdWords revamps for a mobile-first world, finally
GLOBAL - With the first major redesign since its launch 15 years ago, Google’s AdWords is now touting a mobile-first approach for marketers trying to reach consumers in a multi-device world. Asia-based media insiders lauded the changes, but noted they've been a "long time coming".
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