uefa

Jul 18, 2022

Oppo extends interest in sports marketing with UEFA deal

Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.

Jun 7, 2021

Heineken brings Uefa stadium experience to homes

Heineken is bringing the stadium experience to homes so fans can feel like they are watching the Uefa Euro 2020 matches at a football ground.

May 16, 2021

Heineken reignites sporting rivalries ahead of Uefa Euro 2020

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

Apr 20, 2021

Unforgivable, tone-deaf land grab’ could ‘decimate football’s legacy’

Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.

Sep 20, 2018

Who knew missing the big moments was funny?

Heineken taps into a football fan’s worst nightmare, but says it’s ok, because Andrea Pirlo.

Sep 12, 2018

Twitter announces host of new APAC content deals

New partnerships across live, sports, entertainment and news take the platform to more than 50 in the region.