trinityp3
How are agencies handling the return of pre-Covid overhead costs?
Looser borders and back-to-office plans indicate that agency overhead costs are inching towards pre-Covid levels. We explore what this means for agencies’ bottom lines and work culture.
'Is pitching broken?' is the wrong question
Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach.
No, I can't list the 'best' agencies. Sincerely, a pitch consultant
Why your tender process should be about looking for the right agency, not the best agency.
Who will control your data destiny post-Cambridge Analytica?
Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.
The high cost of global media reviews
GLOBAL - As the (estimated) 21 ongoing major global and North American media pitches start to conclude, we stop to ask, just how much pressure have agencies and brands been under?
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