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Beyond Asia's megacities: The power of middleweight regions
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Aug 24, 2017

Beyond Asia's megacities: The power of middleweight ...

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

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Shattering the over-60 stereotype
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Jul 20, 2017

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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Holograms make virtual mark on the world stage
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May 25, 2017

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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The digitisation of luxury in China
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May 5, 2017

The digitisation of luxury in China

DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.

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Live-streaming invades China
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Sep 26, 2016

Live-streaming invades China

A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.

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Japan gets to grips with programmatic technology
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Jul 25, 2016

Japan gets to grips with programmatic technology

In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.

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