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CNY 'great migration' equals opportunity for mobile-savvy marketers
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Jan 29, 2018

CNY 'great migration' equals opportunity for ...

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

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Where CMOs will spend in 2018
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Jan 15, 2018

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

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Beyond Asia's megacities: The power of middleweight regions
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Aug 24, 2017

Beyond Asia's megacities: The power of middleweight ...

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

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Shattering the over-60 stereotype
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Jul 20, 2017

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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Holograms make virtual mark on the world stage
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May 25, 2017

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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The digitisation of luxury in China
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May 5, 2017

The digitisation of luxury in China

DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.

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