tobacco
Who are we fooling?
Who is brand purpose really for? Advertising guru Dave Trott ponders.
How British American Tobacco sells nicotine to young people
n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.
WHO concerned by Big Tobacco-funded 'aggressive PR effort' during pandemic
The World Health Organization has warned that a “front group” for the tobacco industry and its PR agencies are taking advantage of the coronavirus to fund research on tobacco users.
'Big Tobacco' using COVID-19 messaging and influencers to market products
An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.
Cannes Lions slammed for placing Philip Morris on Good Track
Company has its own space and programme of events at festival.
Why PMI is doubling down on wooing Cannes
From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.
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