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WPP's Kantar merges four brands into one consultancy
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Jan 8, 2018

WPP's Kantar merges four brands into one consultancy

Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail will cease to exist as brands in favour of the Kantar Consulting masterbrand.

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Fetch countersues Uber after being accused of click fraud in mobile ads
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Jan 5, 2018

Fetch countersues Uber after being accused of click ...

Fetch claims that to date Uber has not paid more than US$19 million worth of invoices issued by Fetch for services rendered in 2017.

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TV industry starts global initiative to prove medium's power
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Nov 21, 2017

TV industry starts global initiative to prove ...

The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.

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M&C Saatchi creative chief sparks diversity debate
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Oct 20, 2017

M&C Saatchi creative chief sparks diversity debate

A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

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Facebook tests ads mid-video to open up further revenue streams
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Jan 11, 2017

Facebook tests ads mid-video to open up further ...

Facebook will begin showing ads mid-video as it seeks to grow revenues from the exploding number of videos on its platform.

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Publicis merges SapientNitro and Razorfish to create SapientRazorfish
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Nov 18, 2016

Publicis merges SapientNitro and Razorfish to ...

SapientNitro chief executive Alan Wexler will become chief executive at newly formed SapientRazorfish.

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