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TV industry starts global initiative to prove medium's power
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Nov 21, 2017

TV industry starts global initiative to prove ...

The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.

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M&C Saatchi creative chief sparks diversity debate
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Oct 20, 2017

M&C Saatchi creative chief sparks diversity debate

A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

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Facebook tests ads mid-video to open up further revenue streams
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Jan 11, 2017

Facebook tests ads mid-video to open up further ...

Facebook will begin showing ads mid-video as it seeks to grow revenues from the exploding number of videos on its platform.

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Publicis merges SapientNitro and Razorfish to create SapientRazorfish
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Nov 18, 2016

Publicis merges SapientNitro and Razorfish to ...

SapientNitro chief executive Alan Wexler will become chief executive at newly formed SapientRazorfish.

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The 10 best ads in Apple's 40-year history
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Mar 30, 2016

The 10 best ads in Apple's 40-year history

Apple has come a long way since its first advert 40 years ago. Here, the ten best ads that have helped define the brand.

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Twitter allows advertisers to tap into users' email addresses to improve targeting
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Jan 16, 2014

Twitter allows advertisers to tap into users' email ...

Twitter is now allowing advertisers to target its users with promoted tweets based on information gathered from people's email addresses.

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