the observatory international
Jul 19, 2022
Agency dissatisfaction drives growth of in-housing: WFA
Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster.
Sep 4, 2020
WFA report shows growing interest from marketers in scaling in-house agencies
Despite the promise, managing relationships between external and internal shops remains a challenge, according to a report compiled with The Observatory International.
Nov 5, 2013
The Observatory International, Roth Associates consolidate businesses
GLOBAL - Specialist marketer/agency management consultancies The Observatory International and Roth Associates have consolidated their businesses under the name Roth Observatory International.
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