tata

Jun 17, 2020

Tata Motors Finance celebrates lockdown tranquility, en route to ruining it

Contradictions abound in 'The Sounds of Lockdown' campaign.

Jan 26, 2015

Engagement Meter: From clean water to free coffee

Hindustan Unilever's CSR effort, Everyuth's' how-to videos and Starbucks' two-for-one offer land atop top this week's Engagement Meter, compiled by Unmetric.

Aug 20, 2014

Behind 'Vistara': An inside look at the Tata-Singapore Airlines JV branding

ASIA-PACIFIC - What’s in a name? Everything, it seems, for the newly launched full-service Tata-Singapore Airlines joint venture Vistara, a Sanskrit word for 'limitless expanse'.

Oct 11, 2012

Digital happenings this week from Toyota, L’Oreal, iPhone 5, Samsung and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Jan 31, 2012

Starbucks to launch in India this year

MUMBAI - Starbucks will be launching in India under a joint venture with Tata Global Beverages called Tata Starbucks Ltd. The cafés will be branded as "Starbucks Coffee: A Tata Alliance".

Aug 10, 2011

R3 appointed to manage Tata Communications' global review

SINGAPORE - R3 has been appointed by Tata Communications to manage the selection process for its brand and creative agency review in India, the US, Europe and Asia-Pacific.