tag
From omnichannel to omni experience: Crafting next-gen consumer experiences
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.
Dentsu to acquire Tag Worldwide
The deal will add 2800 staff to Dentsu’s creative digital production capabilities in 29 different global markets and would represent 3% of its future revenue.
Tag acquires digital agency MoniMedia
Deal will enable shop to add ecommerce and omni-channel solutions offerings and win a bigger chunk of business from clients.
Reaching out to China’s lower-tier cities
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
Tag is back, as Williams Lea Tag splits up brands
'Williams Lea' and 'Tag' will now operate as standalone brands under WLT Group, with the latter focused on marketing production for brands and agencies, led by David Kassler.
Why TAG certification isn’t enough in the fight against ad fraud
Standardisation provides guidance, but brands still need to stay on high alert and keep their protections fortified.
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